The Hexagonal Wishful Knot Red Packet: A Fusion of Tradition and Innovation

LLAB Design Ltd's Award-Winning Design Celebrates Chinese New Year with a Unique Twist

The Hexagonal Wishful Knot Red Packet was inspired by the Chinese phrase "圓滿," which symbolizes completeness and abundance. This phrase also represents Kelly Services Hong Kong's all-rounded and complete HR talent service solution. The design incorporates a hexagonal shape and a traditional Chinese "wishful knot," both of which carry significant cultural meanings. The hexagon symbolizes all six directions: North, South, East, West, Heaven, and Earth, reflecting "completeness" and the continuous thriving of life. The wishful knot, known as "如意" in Chinese, translates to "as wished," symbolizing the fulfillment of one's desires.

LLAB Design Ltd. was commissioned by Kelly Services Hong Kong to design a festive gift that consultants could hand-deliver to new and existing clients. The design needed to spark interest in Kelly's comprehensive solution and serve as an ice-breaker for consultants to promote Kelly's full range of services. The Hexagonal Wishful Knot Red Packet, with its unique shape and meaningful symbolism, perfectly fits this requirement. The design represents Kelly’s 360° talent solution as a complete solution offering unlimited possibilities to deliver ultimate satisfaction to Kelly’s clients.

The design process involved several challenges, including creating a unique red packet design that could represent Kelly's comprehensive service and serve as an ice-breaker for consultants. Another challenge was creating an innovative folding design for the red packet, balancing functionality and uniqueness of shape. Inspired by Japanese origami art, LLAB Design Ltd. underwent several tests on folding design to achieve the final outcome.

The Hexagonal Wishful Knot Red Packet was made using a fancy paper with a subtle sheen and texture on top. The design and material enhance the luxurious touch of the burgundy red color. With rose-gold foil stamping and a subtle dark red floral pattern as background, the burgundy red packet exudes elegance and modernity while maintaining its Chinese tradition.

The Hexagonal Wishful Knot Red Packet is a testament to LLAB Design Ltd.'s ability to blend tradition and innovation. This design, which won the Silver A' Limited Edition and Custom Design Award in 2015, is a remarkable example of their creative expertise and innovation. It showcases a high level of excellence and introduces positive feelings, amazement, and wonder.